Reply vs RepliFast
This is the closest comparison in the series. RepliFast and Reply do the same job: connect to the Google Business Profile, draft replies with a language model, approve before publishing, and optionally automate the good ratings. Pricing is in the same range, from 29 $ a month at RepliFast and 14 € at Reply.
So let us say it upfront: there is no wrong choice here. The differences are real but they are about how you work, not about whether the work gets done.
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The comparison, line by line
| Criterion | Reply | RepliFast |
|---|---|---|
| AI replies to Google reviews | Yes | Yes |
| Approval before publishing | Yes, per rating band | Yes, with approval rules |
| Approval channel | Telegram, WhatsApp at launch | Dashboard |
| Where tone comes from | Your replies already published on Google | Your settings |
| Publishing rhythm | Variable delay and quiet hours | On approval |
| Separate one and two star settings | Yes | Rules per rating |
| Google posts and service descriptions | No | Yes, higher plans |
| Interface languages | Five | English |
| Price | 14 € a month | From 29 $ a month |
RepliFast figures are the ones published on its site.
Which to choose, without hedging
Take RepliFast if you also want to publish Google posts and enrich your profile, if you prefer working in one dashboard, or if the product’s track record matters to you. Those are three valid reasons.
Take Reply if you want to open nothing, if you care that the replies sound like yours rather than like a good standard reply, or if you sell in France, Germany, Italy or Spain and want the product in your language.
Either way, test on a three star review. It is the only test that really separates two tools in this category.
Publishing rhythm, a detail that shows
A profile where twenty replies appear in the same minute, on a Sunday at three in the morning, tells the reader exactly what happened. Reply publishes on a variable delay and never during the quiet hours you set, in your business’s own timezone.
It is not a feature you notice when buying. It is one you notice three months later, rereading your own profile.
Where Reply is better
- Approval in a messaging app, with no dashboard to open.
- A tone taken from a sample of your real replies.
- Variable publishing delay and respect for quiet hours.
- Five interface and site languages, for five European markets.
Where RepliFast is better
- Google post publishing and service descriptions.
- An older product, with more use behind it.
- A single dashboard, if that is how you like to work.
- An offering designed for the English speaking market from the start.
How to decide on evidence
Try both on the same reviews. The useful test is not "is the reply correct" but "would I recognise it as mine".
In Reply, the signup funnel generates two replies using the production prompt builder: what you read is exactly what you get.
A review read as flagging hygiene, safety, discrimination or a legal threat always goes back to the owner, whatever your automation settings.
Common questions
Do I need to install an app for Reply?
No. Approval goes through Telegram, and WhatsApp arrives for launch. The dashboard is there if you prefer.
Is it easy to move from one to the other?
Yes: published replies live on your Google profile. Just turn automatic publishing off on one side before switching the other on.
Which is cheaper?
Entry prices are in the same range. Compare what each plan includes rather than the first figure.