A RepliFast alternative, on very close ground
RepliFast does roughly the same job as Reply: it connects to your Google Business Profile, pulls in reviews, drafts replies with a language model, and lets you approve before publishing or auto approve the good ratings. Its plans start around 29 $ a month.
It is worth saying plainly: on the core job, both products do the same thing, and do it well. The differences sit elsewhere, and they mostly show in daily use.
No commitment · Cancel in one click
RepliFast and Reply, line by line
| Reply | RepliFast | |
|---|---|---|
| AI replies to Google reviews | Yes | Yes |
| Approval before publishing | Yes, per rating band | Yes, with auto approve rules |
| Where you approve | Telegram, WhatsApp at launch | In the dashboard |
| Tone | Taken from your past replies published on Google | Set through your settings |
| Google post publishing | No | Yes, on higher plans |
| Publishing rhythm | Variable delay and quiet hours | On approval |
| Language of replies | The language of each review, no setting | Per your settings |
| Interface in five languages | Yes | English |
| Published price | 14 € a month | From 29 $ a month |
RepliFast figures are the ones published on its own site. Check with them before you decide.
The difference is where the decision happens
A dashboard assumes you open it. That is a simple action, but it is an action, and it is the first one dropped when service starts. Three days later there are eleven reviews waiting, and the tool that was meant to save time has become another task.
Reply sends the review and the proposed reply into a Telegram conversation, and soon WhatsApp. One button publishes, one rewrites, one skips. The decision happens between two covers, without opening anything.
Tone is not a setting, it is a sample
Describing your tone in a form gives an honest but generic result: you tick "warm", you get standard warm. Nobody can describe their own way of writing.
Reply reads the replies you have already published on your profile and uses them as the sample. If you are informal, it is informal. If you sign with your first name, it signs. The signup funnel shows you two real generated replies, using the production prompt rather than a simplified demo.
What you gain
- Approval in a conversation rather than a dashboard.
- A tone learnt from your own replies rather than described in a form.
- Separate settings for one star and two star reviews, which are not the same anger.
- A site and interface in five languages, for the French, British, German, Italian and Spanish markets.
What you lose
- Google post publishing and service descriptions.
- An older, more battle tested product: Reply is recent.
- Multi location beyond five profiles.
- Driving everything from a single screen, if that is what you prefer.
How to judge before you pay
Both products can be tried on your real reviews: that is the only comparison worth making. Look at which draft sounds more like you, on a mixed review rather than a five star one.
In Reply, a review read as flagging hygiene, safety, discrimination or a legal threat always goes back to the owner, whatever your automation settings. That guard cannot be switched off.
Replies go out on an irregular delay and never during your quiet hours, so the profile does not read as a machine.
Common questions
Do I need a Telegram account to use Reply?
Today yes, and it is free. The WhatsApp connector is in development and will be ready for launch. The dashboard handles everything too, if you prefer.
Does Reply publish posts on my Google profile?
No. Reply publishes review replies only. The rest of your profile is yours.
Can both run at once?
Best avoided. Two tools answering the same review produce a duplicate at best. Pick one for replies.